By Omri Yacubovich | Head of Marketing @ Commerce Sciences
When we think of personalization, email still most often comes to mind. In very early days, personalization simply meant auto-inserting your subscriber’s name in your email blast. As we’ve been able to gather more meaningful data about the people who interact with our brands, the depth and scope of personalization available has actually become intimidating to many marketers.
Yes, we can definitely personalize emails effectively now, matching offers to intent and messaging to highly specific personas based on traits, behaviors and demographics. MailChimp, Bronto and Listrak are great examples of email service providers offering email personalization.