By Omri Yacubovich | Head of Marketing @ Commerce Sciences
Personal connections are what keeps us going back to the same stores, restaurants, brands and service providers. We all probably have at least one favorite restaurant, perhaps with a favorite waitress who remembers what we order to drink each time we visit.
Although you don’t have the element of face-to-face interaction in eCommerce, personalization can achieve the same personal connections and turn visitors into loyal customers. Personalization has become one of the top marketing strategies in the last couple of years.