By Omri Yacubovich | Head of Marketing @ Commerce Sciences
Each person is unique and comes to your website with their own motivations, needs and intent.
Why is it that some companies are holding back on the opportunity to personalize the shopping experience for these unique individuals?
It’s a common misconception that personalization is too complicated (and expensive) for most e-commerce brands to implement. This way of thinking can result in fewer pages visited, less time on the site and a reduced conversion rate.